The design of the Franklin Data identity incorporates the core elements of well-thought-out branding: name, font, color, and visual mark. The logo was designed using a custom font and features specific proportions of type height in relation to the visual mark. The official Franklin Data color is its logo in light blue (#007DBC), Franklin in dark blue (#03172A) and Data in light blue (#007DBC) on a white background. On a dark color background, the logo can also be rendered in white (#ffffff), gray (60% black; #cccccc), depending on which color works best with the overall design of your product, the media in which it will be reproduced, and its intended use.
Alternative colors, fonts, textures, or dimension adjustments are NOT permitted.